You’re thinking of investing in Pinterest for 2025 to market your business but you would much rather outsource it to someone else.
Congratulations. One, I am so excited for you to be on Pinterest in 2025 but two, you’re now in search of a Pinterest Manager! Double celebration.
First of all, not all Pinterest Managers are created equal and if you want to get my hot take on your VA also being your Pinterest Manager, you can read my opinion here.
Whenever I am asked about what I do for work and I happily share ‘I am a Pinterest Manager’....you should see the looks.
So naturally the question that follows is…
What Does A Pinterest Manager Do?
A Pinterest manager, similar to a social media manager, manages your company’s Pinterest business account. The tasks could range from creating Pin designs, writing Pin titles and descriptions, creating Pin boards and scheduling Pins to creating a Pinterest strategy.
Not all Pinterest Managers are Pinterest Strategists.
A Pinterest Strategy that is designed with you and your business in mind needs to be custom to you, your business, your goals and your content creation plan.
Some business owners have goals to increase their website traffic, some are trying to increase podcast downloads, grow their email list, increase sales or sign ups for a course.
As the business owner, you set the goals.
As the Pinterest manager, I help manage the expectations.
A Great Pinterest Manager should tell you what to expect when deciding to invest in Pinterest marketing. As your Pinterest marketing manager it is my job to tell you what is realistic and attainable from marketing your business on Pinterest. Pinterest is not an overnight success. As with any marketing platform, especially when just starting out, it takes a while to grow. It also takes a while to figure out the right strategy for you.
Pinterest usually takes a minimum of 4-6 months to ‘take off’. What do we mean by that? As your Pinterest manager, those first few months are all about setting up and optimizing your profile. Doing the vital keyword research to make sure we are ranking for the right keywords on Pinterest. The key to being seen is all in those Pinterest keywords.
Once your account is optimized, your Pinterest boards are created, we can start to actually create the Pins to fill those boards.
As your Pinterest manager, once I have access to all of your brand guidelines, suitable branding images and fonts to use, I set about making and designing your Pinterest pins.
Confession: no Pinterest manager knows for sure which Pinterest pins will convert the most when we start with a new account.
What to expect from a Pinterest manager?
A great Pinterest manager will test various Pinterest pin designs and keyword combinations to see which Pins are converting the most with your Pinterest audience. As you know, the most important Pinterest analytics are not just Pinterest pin impressions. We want the engagement too. The all important outbound clicks are the ultimate key to success, taking those Pinterest pinners from interest to conversion. From curiosity, to connection, to conversion.
The right Pinterest manager for you will care about your business goals, help set reasonable expectations from marketing on Pinterest and keep you in the loop on your Pinterest account as things continue to grow.
After a few months of Pins, analyzing the data, a winning Pinterest strategy is created. We get to know exactly what Pins your audience is falling in love with.
Pinterest pins last so much longer than other platforms. I have client Pins that are still continuing to drive traffic to their website even though they were created YEARS AGO. Yes, you read that correctly, YEARS AGO.
Having the perfect Pinterest manager for you means they understand the value of the Pins created today, as they will need to continue to be relevant in the years to come.
With the right Pinterest manager, you will barely need to lift a finger.
Truly, my clients know with me as their Pinterest manager, all of their Pinterest needs are taken care of. We have a kick-off call to discuss Pinterest goals, business goals for the year and provide access to the necessary content and brand assets. After that, they can get back to doing what they love and do best. Running their company, knowing I have all of their Pinterest needs taken care of. I do suggest quarterly check-ins with all of my Pinterest management clients but most don’t even need them. They trust their Pinterest is in safe hands, and it is.
I love what I do for work. It is truly an honor to support the most amazing business owners and a privilege to market their business on Pinterest.
If you are in need of Pinterest management and have some questions about how we can work together, contact me here and let’s have a quick call to get all those questions answered.
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